PHAM is a contemporary Vietnamese womenswear house founded in 2024 by designer Shelly Pham.
Created for women with a distinct sense of self, PHAM explores modern femininity through refined silhouettes, fluid movement and thoughtful details. Each design is made to complement the woman wearing it—expressing confidence without excess and elegance without constraint.
Our philosophy
At the heart of PHAM is a product-first philosophy. Every collection begins with careful consideration of form, fabric and the experience of wearing the garment.
From softly tailored shirts and wide-leg trousers to feminine dresses and evening separates, PHAM creates pieces that move effortlessly between professional settings, intimate gatherings and life after dark.
From Vietnam to the world
Within its first two years, PHAM introduced five collections and presented SOLÉA, the house’s inaugural fashion show, in April 2025.
As PHAM grows throughout Southeast Asia and beyond, its purpose remains unchanged: to create enduring clothes for women who lead with elegance, individuality and quiet confidence.
This is PHAM—modern femininity, considered in every line.